HIT THE GAS.
THE AGENCY FOR
UNFORGETTABLE BRANDS.
The late, great George Lois said great advertising should work like poison gas: it should hit you hard, mess with your nervous system and knock you out before you know what's happening. We took that personally… and also kind of literally.
Poison Gas Co is a creative agency for brands that would rather be remembered than liked. Brand, creative, social and the occasional sexy calendar shoot.
If you're done playing safe, you're in the right place.
Chris Thompson
Founder & CHIEF CREATIVE
(He/Him)
Chris has led creative for brands across banking, global fashion, government and startups, including Bendigo Bank, salt&pepper, Reebok, Superdry, Clarks and Sleep Electric.
With a Bachelor of Design and a postgrad in business, he knows how to make it look good as well as why it should work. He’s worked across almost every creative output there is, from print and web to film, social and brand identity. He’s as comfortable writing code as he is writing scripts and, occasionally, apologies. We all cross the line from time to time.
At one of Australia's biggest retail groups, he brought paid media in-house in partnership with Google and Meta, then pitched and built an internal creative agency, growing a team of two into a full crew of designers, digital performance specialists, photographers and videographers, complete with its own studio.
Chris is a guest lecturer on creative bravery and a portfolio judge at Swinburne University. He brings a rare mix of craft, commercial rigour and just the right amount of mongrel to every brief.
He's also a twin dad, marathon runner (singular) and BJJ purple belt. Bit of a show-off too, apparently.