Hit the gas.
We’re Poison Gas Co. A boutique creative agency that builds unforgettable brands and unmissable campaigns. We blend big-brand thinking with sharp performance marketing to create work that doesn’t just look good - it works hard, hits fast, and sticks in your memory like a song you didn’t ask for but can’t stop singing.
Founded in 2021, we started this agency with a chip on our shoulder: sick of safe work, bloated processes, and agencies that mistake busywork for bravery. We believe brands should make people feel something... awe, envy, joy, discomfort, desire. If it doesn’t move people, it doesn’t move product.
We work with brands that want more: more guts, more edge, more intelligence, and more impact. Whether we’re building your identity from the ground up, launching a performance campaign, or redesigning your digital experience, we keep one rule at the core: be unforgettable or be ignored.
We’re small by design, agile by nature, and ruthless in our pursuit of what actually works. You’ll work directly with creatives, strategists, and thinkers who care about your brand like it’s their own; because when it comes to the good gas (our term for marketing mojo), dilution isn’t an option.
If you want a partner who smashes through the noise, questions every rule, and makes your brand impossible to forget, you’ve found us, baby.
Chris Thompson
Founder
(He Him)
Chris has been building brands, breaking rules, and chasing the high of a good idea since the ‘90s. What started with websites and motion graphics turned into a full-blown obsession with how creativity and performance collide.
Before launching Poison Gas Co., he spent over a decade leading digital growth for some of Australia’s biggest brands; blending art, data, and a ruthless eye for what actually works.
Having built creative, production and digital marketing teams in-house and through his own agency, Chris has become an expert in mobilising the best people in the creative and marketing industries. He loves working with big brands but is just as inspired and effective working with startups and emerging brands.
He’s a straight-talker with zero tolerance for fluff, and a rare hybrid of strategist, creative, and marketer. If it needs to cut through and convert, he’s your guy.